Gordon made the 6,000+ mile trek to Germany for a grand ol’ presentation with fellow entrepreneurs. His speaker evals were phenomenal: “Probably the best session of all the breakouts,” “Very practical and useful… not to mention entertaining.” Here is a link to the Berlin University website in case you feel like a click or two: http://www.eonetwork.org/universities/berlin/ You can also read the release on our website if you haven’t already (tisk, tisk)! 
Archive for December, 2007
21
Dec
Berlin Recap
18
Dec
2008 Marketing Trends
Great contribution by Joey Hayes with the 2008 Marketing Trends forecast.
THE POWER OF STRATEGIC ALIGNMENT
Marketers succeed when brand messages are fully integrated and synchronized across all media channels. That requires strategic alignment — leadership that ties everything together — particularly when the forces of change can potentially pull them apart. Strategic alignment is one of the most important roles of the chief marketing officer, and In 2008 more CMOs will ensure organizations are strategically aligned. Lead agencies will be appointed to make sure all supporting agencies carry out the same brand message.
INNOVATION AND CREATIVITY RULE
Marketers’ ingenuity will continue to expand as the competitive marketplace challenges brands to devise ways to reach their audiences online and via other “out-of-the-box” avenues. Targeting consumers using unconventional methods in creative places will be the gold standard for outstanding creative. Marketers won’t run away from traditional media — but will leverage technology and new media to accentuate message delivery to consumers and customers. There is no turning back — and creativity will rule.
GET SERIOUS ABOUT ACCOUNTABILITY
In ANA’s 2007 marketing accountability study, it was startling to find that, despite enormous efforts, 42% of marketers were dissatisfied with ROI measurements and metrics. In about half of the companies, marketing and finance don’t speak with one voice or share common metrics. Enough! Recognizing the critical importance of accountability, companies will appoint a czar — the chief accountability officer — to lead a disciplined, internally consistent approach to marketing measurements, metrics and productivity.
Here are also some other “2008″ Trend articles. What matters to you?
13
Dec
Check out what I saw…
Near 111 Minna.
The Bonfire Communications culture blog is now live. Blaze is a suitable name as it represents the attractive energy of our people and our lives “outside” of work. Come here to post events, thoughts or dreams of the everyday. See you soon.
