This is a two-fold bonus. If you are not already a member of MyRagan, check it out on MyRagan.com. It’s one of a few great social networks for professional communicators. This week, they are highlighting a article on Twitter. Good stuff.
Archive for the 'General' Category
This is so cool. Slideshare.net is the YouTube for powerpoint presentations. I have found this site very helpful for working on some of the new Branding and Technology presentations for Bonfire. It’s free and a great resource for doing research or learning. You can literally see who is presenting what, around the world. There is a ton of potential for a site like this and it will be very interested to see how quickly it grows. Please comment with any thoughts.
Thanks to Kim Hansink for this great article reminding how to stay on track with our “selling” conversations.
Check it out: http://marketing.about.com/od/salestraining/a/stopselling.htm
Here are some great highlights:
7 ways to stop “selling” and start building relationships
New Thinking = New Results
Maybe it’s time to take a different approach. Maybe we need to seriously analyze our sales thinking so we can identify why we’re not making more sales. Take a look at the table below and thinkabout your current selling mindset. How would your selling behaviors change if you changed your sales thinking?
Traditional Sales Mindset: Always deliver a strong sales pitch.
New Sales Mindset: Stop the sales pitch — and start a conversation.
Traditional Sales Mindset: Your central objective is always to close the sale.
New Sales Mindset: Your central goal is always to discover whether you and your potential client are a good fit.
Traditional Sales Mindset: When you lose a sale, it’s usually at the end of the sales process.
New Sales Mindset: When you lose a sale, it’s usually right at the beginning of the sales process.
Traditional Sales Mindset: Rejection is a normal part of selling.
New Sales Mindset: Sales pressure is the only cause of rejection. Rejection should never happen.
Traditional Sales Mindset: Keep chasing every potential client until you get a yes or a no.
New Sales Mindset: Never chase a potential client — you’ll only trigger more sales pressure.
Traditional Sales Mindset: When a prospect offers objections,challenge and/or counter them.
New Sales Mindset: When a potential client offers objections, uncover the truth behind them.
Traditional Sales Mindset: If a potential client challenges the value of your product or service, you must defend yourself and explain the value.
New Sales Mindset: Never defend yourself or what you have to offer — it only creates more sales pressure.
Marady and Viv will be presenting the workshop on Audiece-Centric Communications Planning at an ALI event, here in San Francisco on Thursday, February 7th.
Feel free to stop by and visit Preston at our exhibit on the 21st floor of the JW Marriot at Post and Mason, near union square.
For more info: http://www.aliconferences.com/conf/social_media_intcomm0208/index.htm
Heya Bonfire Family,
Happy MLK Day…I have a dream!
As many of you already know, I entered the Amazon Breakthrough Novel Contest. And wahoo, I made it so semi-finals!!! Now, I need the support of my friends and all their friends, to help me realize my dream/goal of becoming an international best-selling author ;0)
5000 writers entered. 836 made it to semi-finals….one of whom is ME!
So, I was going to wait until Amazon uploaded my book cover, but it seems that may be a while. Check back often ;0)
Check out my page. Read my synopsis. Download the PDF excerpt, by following instructions. And most important, review me. 5 stars. And tell all your friends and family and their friends and family to review/rate me too. Thanks.
Any PR/marketing tactics are welcomed. Other contestants are getting hooked up on local papers, radio shows, etc. etc.
Ok, on with the show. Read the excerpt!
Similarities to real events and people are purely coincidental, remember, it’s fiction. ;0)
http://www.amazon.com/Regeneration-Official-ABNA-Entrant/dp/B00121WE00/
After reading the PDF, rate and review my book, “Regeneration.” 5 stars please!
Make sure your review says something to the effect of how the writing pulled you right in and you wished you could read more.
Here is a link about writing review. http://www.amazon.com/b?node=332264011
If you have more than one online persona/name emails with different names, vote and review often…5 stars!
Here are some PR links about contest. Pretty exciting!
http://www.publishersweekly.com/article/CA6485525.html
http://cf.us.biz.yahoo.com/bw/080115/20080115006448.html?.v=1
http://www.cbc.ca/arts/books/story/2007/10/01/amazon-novel.html
http://www.globeinvestor.com/servlet/story/BWIRE.20080115.20080115006448/GIStory/
Let’s make “Regeneration” the winner, baby!
Thank for your time, support, review, rating and spreading of the word. Carry on!
Love,
Farzana
13
Dec
Check out what I saw…
Near 111 Minna.
The Bonfire Communications culture blog is now live. Blaze is a suitable name as it represents the attractive energy of our people and our lives “outside” of work. Come here to post events, thoughts or dreams of the everyday. See you soon.
